Why attribute?
O
ne of the most magical things about the Internet is that it's a whimsical rabbit hole of discovery – we start somewhere familiar and click our way to a wonderland of curiosity and fascination we never knew existed. What makes this contagion of semi-serendipity possible is an intricate ecosystem of "link love" – a via-chain of attribution that allows us to discover new sources through those we already know and trust. 
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